The new iPhone 3G is sure to be a success with its faster speeds, slick looks and attractive price point. It has me itching to test the waters and set my Treo 750 aside. However, some would say the most important innovation is the direction Apple has chosen to take its packaging. The iPhone, along with many other products, will be shipped in potato starch paper trays made by the Dutch company PaperFoam. This is significant since Apple designs to attract 100 million people worth of market share with the new model.

This new packaging will result in a 90% carbon footprint reduction over traditional plastic packaging. Paperfoam is 100% bio-degradable and recyclable with paper. Its great to see a company with Apple's influence and clout respond to the demands of environmentally conscious consumers.

Pura vida,
Ben