Not believing in the one-site-fits-all approach offered by E-bay and Craig's list, long time friends Matt Patterson and George Opadchy have built an international bridge between So Cal and Sydney. Their brain-child, goboarding.com, is part E-bay, part Craig's List and 100% user friendly for surfers, skaters, and snowboarders.

Their motivation was the thought that core surfers don't want to buy surfboards at the same place they buy knick-knacks. The site allows users to post one item for free per month - its $2 for each concurrent item, and account set-up is free. Retailers are allowed to post unlimited items for a flat monthly fee.

The site was originally aimed at the second hand market, but after talking with shop owners, it was clear retailers wanted the ability to post product too. Now that Kook Wear has learned of this site, who knows, you may find some of our gear up there in the future. In the mean time, we would never suggest leaving the Kook Wear online store, but if you can't find what you're looking for give, Go Boarding, a look.

Pura vida,
Ben