Amazon has just lunched Amazon Green, "a cross category program that includes a list of products that customers have selected as the best green products offered by Amazon.com". Basically it's just a big list of everything that is somewhat green in Amazon's extensive inventory.

One nice features of Amazon Green is that to make the green list, Amazon.com customers have to vote for it. This should keep the phony green products off the list. Another added benefit is the customer reviews that accompany every Amazon product at the bottom of the page. Customer reviews are the first thing I look at; fellow customers don’t hold anything back compared to corporate marketing staff.

With the launch of Amazon Green also comes the Amazon Green Blog. Although it is currently short on articles it has the potential to be a strong contender in the eco-blogosphere.

I like Amazon's new green initiative, the only way it could be better is if they would promise to put a certain percentage of each "green" sale towards a worthwhile cause.

Pura vida,
Matt